Gorillaz Launch Mixed Reality App Watch trailer here: http://gorill.az/apptrailer
In the run up to the release of their highly anticipated new album Humanz, this week also sees Gorillaz launch a mixed reality app, allowing fans a glimpse inside the weird and wonderful universe of The World’s Most Successful Virtual Band for the very first time.
Pushing the boundaries of technology, the Gorillaz App will allow fans to immerse themselves in the world of Gorillaz and join Murdoc, 2D, Russel and Noodle at home in the Gorillaz House.
To celebrate the release of the new album, fans will be invited – via the app – to the Humanz House Party, an exclusive worldwide listening event which will allow fans to hear the new album in full for the first time. The Humanz House Party will be the largest ever geo specific listeningexperience bringing people together across 500 locations, from Tokyo to Santiago.
Developed by Gorillaz and B-Reel with support from Deutsche Telekom, the fully immersive mixed-reality app is a unique blend of real world, AR, VR and 360 environments, using the technology in a narrative context for the very first time.
Gorillaz will headline the recently announced, sold-out Demon Dayz Festival at Dreamland Margate on June 10th. Full details of dates scheduled for later in the year, will be announced soon.
Download high-res Gorillaz and App stills here: www.gorillaz.com/rmpphoto
Notes to Editors:
Gorillaz is singer 2D, bassist Murdoc Niccals, guitarist Noodle and drummer Russel Hobbs.Created by Damon Albarn and Jamie Hewlett, their acclaimed eponymous debut album was released in 2001. The BRIT and Grammy Award winning band’s subsequent albums are Demon Days (2005), Plastic Beach (2010) and The Fall (2011). A truly global phenomenon, Gorillaz have topped charts around the world and toured the globe from San Diego to Syria, picking up hundreds of millions of streams and record sales along the way. Gorillaz have achieved success in entirely ground-breaking ways, winning numerous awards including the coveted Jim Henson Creativity Honor and are recognised by The Guinness Book Of World Records as the planet’s Most Successful Virtual Act.
B-Reel is a global, full-service creative agency, made up of a network of makers, storytellers and technologists creating unexpected ways to connect brands and audiences. With production in its roots, B-Reel translates boundary-pushing technology and innovative marketing into business solutions for modern brands including Google, Facebook, American Express, MTV, Nike, H&M, and M.A.C. B-Reel has offices in Stockholm, New York, Los Angeles, London, Barcelona and Berlin. For more information, visit www.b-reel.com
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Telekom Electronic Beats is one of the world’s most established music and lifestyle content marketing programs, encompassing a range of products and services as well as award winning content and events. Over the last 17 years Telekom Electronic Beats has created a universe of music experiences via a diverse range of channels, with electronicbeats.net as its central hub. Whilst the program was initially centered around music marketing, Telekom Electronic Beats now embraces the strong connection between music and other lifestyle areas such as design, tech, fashion and art. Telekom Electronic Beats have worked with some of the biggest names in contemporary music from Grace Jones and Depeche Mode through to Moderat as well as championing new up and coming artists such as Ry X.