This week saw the release of the most highly anticipated video game of the year – Destiny. Years in the making, Destiny is the biggest entertainment property of 2014. Earlier this week, fans were queuing through the night to get their first glimpse. Stores across the world opened early in order to meet the demand. Made by Bungie, the studio behind Halo, and published by Activision, the company that brought you Call of Duty, Destiny is expected to change the gaming industry. The hype surrounding this release demonstrates how the entertainment industry is overtaking Hollywood.
The continuing success of this market and the scale of Destiny is further underlined by the fact Paul McCartney has written the game’s end title theme song “Hope”, as well as working on the soundtrack. Throughout his career, Paul has always looked at ways to reach new audiences with his music and has never been afraid to try out new ideas or platforms. This is the first time that Paul has ever written for a computer game and he has likely started yet another trend for the world of popular music. Paul teased fans with a tweet in 2012 confirming that he was working on a project with Bungie but this week, following the game’s release, the wait was over for fans when “Hope” started to appear on the Internet.
Produced by Giles Martin, “Hope” is as epic as the game itself. Following the positive response and reaction to the track, it is confirmed today that the track will get an official release later in the year with more details to be announced in the coming weeks.