Beck Pre-Releases New Album Modern Guilt to TouchTunes Network
TouchTunes & LocaModa Enable Beck Fans to Send a Text Message to Find the Nearest Participating TouchTunes Location
TouchTunes Corporation, the largest out-of-home interactive entertainment network, has announced a special preview of Beck’s hotly anticipated new album, Modern Guilt, via 10,000 digital jukeboxes at locations nationwide.
Produced by Danger Mouse and Beck, Modern Guilt goes on sale July 8th, but will be playing on TouchTunes digital jukeboxes beginning July 1st. While the song “Chemtrails” is currently streaming on Beck.com and imeem, TouchTunes jukeboxes will be one of the first platforms–and the first jukebox platform–to feature the album in full.
Starting today, Beck fans can text message BECK to 40411 to find the nearest participating TouchTunes digital jukebox location. Beck fans will learn about the promotion through strategically placed ads on Beck’s profile pages on select social sites like Facebook, iLike, and MySpace. The text messaging capability is powered by LocaModa, a technology company providing a mobile social platform that connects consumers online and out-of-home.
“The ‘Modern Guilt’ sound is an homage to 1960s British pop, along with Beck’s signature futuristic flair,” said Ted Mico, executive vice president, digital, Interscope A&M Geffen. “The TouchTunes interactive network offered us an innovative and exciting way to release Beck’s music to a very savvy group of fans. We were especially excited that TouchTunes, along with LocaModa, were able to connect Beck’s most committed fans through a viral mobile platform, giving them the opportunity to listen to the album before anyone else.”
TouchTunes will further support the promotion through banners and full-screen billboards that will appear during the time a user touches the screen. A custom survey will ask users about their favorite Beck song and which Beck album they love the most. Beck fans will have the option to enter their email address onscreen at any of the 10,000 participating jukebox locations to be added to Beck’s mailing list and receive information about ordering the new album.
“Beck fans have been talking for months about his new album, and now, finally, it’s available — on the TouchTunes network,” said Ron Greenberg, TouchTunes CMO and senior vice president of digital media. “For Beck especially, we needed to do something both a little different and sophisticated at the same time. By combining interactivity, social networks, and texting from LocaModa for this pre-release on our digital network, we’re defining more integrated ways to bring great music to fans.”
“An integrated media campaign like this is rapidly becoming essential, particularly in the music industry, where new dynamic approaches are cutting through,” commented Steve King, VP sales for LocaModa. “The TouchTunes network reaches millions of fans where they already hang out in the real world, and now TouchTunes and LocaModa together reach them both online and on location. Together we’re offering them valuable benefits for being socially active and connected. It’s easy to see how both brands and consumers reap the rewards from a program like this.”
For more information, please visit Beck.com. Modern Guilt is available July 8 on DGC/Interscope Records.
About TouchTunes Corporation
TouchTunes Corporation is the largest out-of-home interactive entertainment network, providing innovative solutions to over 30,000 bars, restaurants, retailers and other businesses in North America – three times larger than the nearest competitor. TouchTunes introduced the world’s first digital-downloading, pay-per-play commercial jukebox in 1998 and now operates the largest network of interactive entertainment systems, playing about 1.5 million songs per day. TouchTunes maintains a digital music library covering more than two million licensed tracks from every major record label, plus independent music distributors and a host of independent labels. TouchTunes offers leading games and music solutions for independent and national restaurants, bars, and retailers.
A privately held U.S. corporation, TouchTunes Corporation’s principal offices are in New York City, Montreal, and Lake Zurich, IL.
LocaModa connects people and places. The company’s social platform enables people to access and control media in their favorite places, bringing location experiences to the web and web experiences to locations. LocaModa connects people in bars, cafes, colleges, public spaces and conferences. The company is privately held, headquartered in Massachusetts and founded by Stephen Randall, a former EVP/Founder of Symbian. True to its global vision, LocaModa is internationally backed by Dace Ventures in USA, Mahindra Group in India and Sumitomo Corporation of Japan, via its US-based strategic investing arm, PresidioSTX.
For more information on LocaModa, please visit www.locamoda.com